Marketing used to be art. Now, effective marketing looks like rocket science. Analytics, A/B Multivariate testing, CRMs and metrics are just a few ways entrepreneurs could craft their advertising message. Yet these tools go unused by most small businesses. Why? Because most business owners are just plain too busy to use or master them. So, instead, they play guessing … Continue reading “How Focused Is Your Advertising Message?”
Employee Management is Culture Management
Have you ever seen a business caught in the crossfire between management and employees? It’s not pretty. It’s distracting, and most of all, it’s damaging to customers. Employees are more powerful than you may think. First, there’s more of them than the boss. Second, their interaction dictates a company’s culture. When one relationship goes sour, … Continue reading “Employee Management is Culture Management”
Business Partners and Monsters
Entrepreneurs, especially new ones, often think that getting a partner who shares their vision and energy is the fastest way to grow a business. Unfortunately, they’re most often wrong. It’s not because business partnerships can’t succeed. They can. However, partnerships that fail do so because they are set up to fail from the very beginning. … Continue reading “Business Partners and Monsters”
My Top Five Books for Motivation
Are you looking for some new ideas, some different ways of seeing things? I have read more than a few books for motivation and personal growth. Some, of course, have shown themselves more valuable (to me, at least) than others. I’d like to share with you a handful of my favorites, so please watch this … Continue reading “My Top Five Books for Motivation”
How Employee Motivation Leads to Employee Loyalty
The customer is king, of course. But your staff is much like your army, and you need their loyalty to succeed. Have you been using employee motivation methods to your best advantage? If not…well, here’s your chance! In this short video I’ll discuss some ways you can enhance the performance of your workers by increasing … Continue reading “How Employee Motivation Leads to Employee Loyalty”
