As an entrepreneur, you’re constantly looking to earn the capital needed to pull in more customers to purchase your goods or services. For many business owners, getting that cash infusion means slicing off a piece of equity and feeding it to bloodthirsty investors, like in ABC’s ‘Shark Tank’. Consider this a warning to tread water … Continue reading “Should You Find Investors? Consider These Alternatives First”
Piecing Together Your Product or Service Name
Remember the name of the last product or service you purchased? Sure, you may regret buying those Cinnabon Cinnasweeties and Oreo Chillata, but think about why those word fragments were picked to form such appealing product names. Finding that perfect name can be a bit of a puzzle. With more pieces comes a greater challenge. … Continue reading “Piecing Together Your Product or Service Name”
Are your Company Values Motivational?
Most entrepreneurs will tell you that motivating your employees is key to success. Yet all too often their motivational tool is reward or punishment, like: “bring in a boatload of money and I’ll foot the bill on a steak dinner.” Unless your employees are named Seabiscuit, carrots and sticks don’t really make for a highly motivated … Continue reading “Are your Company Values Motivational?”
What Ben Franklin can teach us about giving feedback
Unfortunately, for many entrepreneurs, offering feedback revolves around one shortsighted mantra: “It’s all about the Benjamins.” Well, the next time a “Benjamin” lands in your wallet, you may want to think about that old guy on the front. In his younger years, this wise old sage had a tendency to be brash and forthright. The … Continue reading “What Ben Franklin can teach us about giving feedback”
Best Options for Small Business Marketing
We all know that marketing your small business is essential to getting results, but targeting that market is just as important. When done successfully, businesses are like sharpshooters on the History Channel: wielding their marketing weapons with precision, hitting their mark, and enjoying a quick return on investment. When done poorly? It’s like playing that … Continue reading “Best Options for Small Business Marketing”
