What is the cause that drives your business?

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If you could wave a magic wand and change one thing in this world, what would it be? Does your business share that cause?

Many businesses invest a lot of time and money into trying to build a “company culture.” In this video, I show you the fastest, easiest and most beneficial way to improve that culture.

Action Steps:

  1. Watch this video and assess yourself on how well you have integrated a cause into your business.
  2. Ask yourself these three questions and answer them honestly:
    • If you were to wave a magic wand and change one thing in this world, what would that be?
    • What is your business doing to serve that cause?
    • Have your employees adopted your cause and made it personally their own?
  3. Share your perspective or ask questions on this page.

Principles:

  1. One of the most critical parts of building an invaluable business is to have a cause.
  2. Your cause can become a motivating force for both employees and customers in your business.
  3. Having your employees adopt this cause as their own helps build a strong company culture.

 

Want to build a loyal following? Dave’s newest book, The Result, can help you build a strategy for serving and retaining your customers. For a practical, proven formula for getting what you want, download The Result for free, by clicking here..
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