Welcome back from that much needed vacation! Welp, time to cruise on in to your office, take a seat at your desk, open up the ole’ laptop, and…SWEET SAMPSON’S GHOST! That’s one unwieldy email inbox! Sure, processing an overloaded inbox is a pain in the neck. Believe it or not: dedicating time to focus on … Continue reading “Why Processing Email is Shockingly Valuable”
Category: Focused Business
Planning Vs. Gambling with Your Marketing Plan
“Ladies and gentleman! Step right up and place your bets! The name of the game is ‘Marketing Roulette’ and a jackpot is waiting for you… if Lady Luck is on your side!” If that’s the voice in your head when you review your marketing plan, you’re not crazy, you’re just thinking short-term. An effective marketing … Continue reading “Planning Vs. Gambling with Your Marketing Plan”
Should You Find Investors? Consider These Alternatives First
As an entrepreneur, you’re constantly looking to earn the capital needed to pull in more customers to purchase your goods or services. For many business owners, getting that cash infusion means slicing off a piece of equity and feeding it to bloodthirsty investors, like in ABC’s ‘Shark Tank’. Consider this a warning to tread water … Continue reading “Should You Find Investors? Consider These Alternatives First”
Piecing Together Your Product or Service Name
Remember the name of the last product or service you purchased? Sure, you may regret buying those Cinnabon Cinnasweeties and Oreo Chillata, but think about why those word fragments were picked to form such appealing product names. Finding that perfect name can be a bit of a puzzle. With more pieces comes a greater challenge. … Continue reading “Piecing Together Your Product or Service Name”
Are your Company Values Motivational?
Most entrepreneurs will tell you that motivating your employees is key to success. Yet all too often their motivational tool is reward or punishment, like: “bring in a boatload of money and I’ll foot the bill on a steak dinner.” Unless your employees are named Seabiscuit, carrots and sticks don’t really make for a highly motivated … Continue reading “Are your Company Values Motivational?”
