Self-knowledge is extraordinarily important. It’s also extremely difficult. In fact, Benjamin Franklin famously remarked in his Poor Richard’s Almanac that: There are three Things extremely hard, Steel, a Diamond, and to know one’s self. This free tool will make your quest for self-knowledge, both as a business and entrepreneur, a whole lot easier. Watch the … Continue reading “The Entrepreneur’s Mirror: For Entrepreneur and Business Alike”
Category: For CEOs and Owners
How Focused Is Your Advertising Message?
Marketing used to be art. Now, effective marketing looks like rocket science. Analytics, A/B Multivariate testing, CRMs and metrics are just a few ways entrepreneurs could craft their advertising message. Yet these tools go unused by most small businesses. Why? Because most business owners are just plain too busy to use or master them. So, instead, they play guessing … Continue reading “How Focused Is Your Advertising Message?”
Business Partners and Monsters
Entrepreneurs, especially new ones, often think that getting a partner who shares their vision and energy is the fastest way to grow a business. Unfortunately, they’re most often wrong. It’s not because business partnerships can’t succeed. They can. However, partnerships that fail do so because they are set up to fail from the very beginning. … Continue reading “Business Partners and Monsters”
How Employee Motivation Leads to Employee Loyalty
The customer is king, of course. But your staff is much like your army, and you need their loyalty to succeed. Have you been using employee motivation methods to your best advantage? If not…well, here’s your chance! In this short video I’ll discuss some ways you can enhance the performance of your workers by increasing … Continue reading “How Employee Motivation Leads to Employee Loyalty”
How to Measure Business Performance
How do you measure business performance? Seems like a simple enough question, right? Yet you may be shocked to learn how many small business owners aren’t tracking critical numbers. (Or maybe you won’t be shocked? Maybe you’re one of them?) In this brief video I’ll present some of the best yardsticks for gauging your business … Continue reading “How to Measure Business Performance”
