Data-Savvy entrepreneurs should be familiar with Google Trends. It’s a terrific tool for learning the “what, when, and where” of Google searches. It helps you market efficiently and set sales goals. Except, after 5 minutes or so, you get a bit silly with the searches. For instance, in the US, “Kenny G” spikes between November … Continue reading “Google Trends and Procrastination: What’s the Link?”
Category: Podcast
Selling Goods or Services without Selling Yourself Short
Whether they’re millionaires or they live in a van down by the river, customers love a good deal. That’s partly why the local TV commercials for “Uncle Bob and Aunt Tammy’s Ginormous RV Super Center” that boast “prices so low, you’ll burst a kidney” are as successful as they are. Of course, there’s selling, and … Continue reading “Selling Goods or Services without Selling Yourself Short”
How to Find Your Rhythm and Stick to It!
Friends, consistency is key. Malcolm Gladwell’s 10,000 hours won’t happen until you get in, do the work, plan recovery time, rinse, and repeat. But, then again… Variety is the spice of life! It allows those precious, innovative neurons in our brains to fire freely and randomly. After all, as Emerson once wrote, “Foolish consistency is … Continue reading “How to Find Your Rhythm and Stick to It!”
Using Sound and Smell to Create a Customer Experience
Light some candles. Put on a little smooth jazz. Offer some chocolate strawberries. No, you aren’t about to get romantic with your special someone. You’re about to go on a hot date with improved Yelp reviews and customer retention. Sometimes, online and consumer-facing businesses focus exclusively on visual stimuli. They keep their shops relatively organized … Continue reading “Using Sound and Smell to Create a Customer Experience”
How to Savor Your Success
Remember that moment? You know, that little thing that signified a benchmark for personal success? Did you let it fly by? Maybe it was a next-level client, or generating higher revenue, or…heck…a new baby! Well, guess what? You did it! Congratulations! …so, what happens next? For some reason, entrepreneurs have a tendency to wolf down … Continue reading “How to Savor Your Success”
