From the Las Vegas Strip to rock-paper-scissors, zero-sum games are often alluring and entertaining. They’re also a lousy strategy in small business marketing. Yet, why do so many business owners play this game? Rather than carefully strategizing a plan to get new customers, they opt for throwing spaghetti on the wall and hoping something sticks. … Continue reading “The Rule of 3: The Essential Law of Small Business Marketing”
Tag: Marketing
Free Webinar: Focused Small Business Marketing
Most small business marketing happens in “silos,” with very little connection between lead generation, sales conversion, and customer service. Silos create chaotic marketing, not the focused small business marketing every entrepreneur needs to thrive. When you get all aspects of your marketing working together, your sales numbers begin to naturally and almost miraculously skyrocket. Watch … Continue reading “Free Webinar: Focused Small Business Marketing”
Stop The “Customer is Always Right” Bully
Do some customers bully your business? You know who they are. These customers suck your business dry and leave nothing in return. No matter what they say, all you hear from them is “the customer is always right!” Learn about ways to recognize customers who abuse their power in my new video.
Start Telling Your Company Story Like a Superhero
If you were mentoring someone, what do you think would be their first question for you? My guess: “How did you get started?” If you were a superhero, your “first appearance” in a comic book would tell your audience how you got started. In the comic book world, this is called your “origin story.” Like … Continue reading “Start Telling Your Company Story Like a Superhero”
Grow Business Profit Before You Chase Sales
Pick up a copy of Inc. or Fast Company, and you will be amazed by how many entrepreneurs are bent on selling themselves straight into bankruptcy. It costs a lot of money to grow sales, especially if you’re focused on the wrong things, like making Inc.’s list of the 5000 fastest growing businesses in the … Continue reading “Grow Business Profit Before You Chase Sales”
