Small business owners and entrepreneurs often prioritize one thing: getting more customers. That’s not bad, but your strategy can’t just be all about quantity. We must consider quality, otherwise Chaos Inc. takes control. If only you had someone walking you through the process of targeting the BEST customers… Well, now you do! This week lynda.com … Continue reading “3 Steps to Targeting Your Customers & New Course: Small Business Secrets”
As a small business owner or entrepreneur, you’ve probably felt the pressures to keep up with the big guys. You know, those bigger versions of your business with even bigger wallets. Well, I’m here to warn you that the more you try and “keep up,” the more likely it is that Chaos Inc. will take … Continue reading “5 Big Biz Marketing Tactics Small Businesses Should Avoid”
Dave Crenshaw: Hello, Invaluable Personal Coaching members. This is Dave Crenshaw. Welcome to another edition of Invaluable Audio Coach. In thisedition, I bring in an expert—someonewho I believe is going to open your mind, expand your vision on how you can be more valuable in the workplace. I’m really honored frankly by the guest we … Continue reading “Special: Interview with Bruce Heavin, co-founder, lynda.com”
Businesses never make money by saving money. Instead of trying to save money in your business, you must invest your money in such a way that it earns a return for your business. Instead of cutting costs, watch this short video and inspire yourself to start thinking about where you should be investing your resources.
Your professional network needs to stay professional, but… Aren’t your friends a lot less guarded around you than your business contacts? How do you tear down the walls that exist between you and your professional connections–without getting too close to them? Watch the video to find out!